Dotted Octopus builds clear, strategic websites for B2B service businesses. When your site no longer explains what you do or brings in the clients you want, I fix the message, the structure, and the design together.
Your website is outdated. People are visiting, but they're not taking the next step. Your message is complicated, your pages don't quite connect, and your website no longer reflects the business you've become.
That's where Dotted Octopus comes in.
I look at the whole experience, including strategy, messaging, structure, design, development, SEO, and conversion, to figure out what's helping, what's getting in the way, and what actually needs to change.
Prospects shouldn't have to ask "So what exactly do you do?" They'll know what you offer, who it's for, and why your approach is different within seconds.
Your best work is buried or out of date, so prospects can't tell whether to trust you. I put the right proof exactly where the doubt shows up.
Your services read like a list of tasks. I show the outcome clients get, so your website sells the value, not just the deliverables.
Right now, every page ends differently, or not at all. Whether you want prospects to call, book a meeting, or request a quote, I make that one step obvious.
A general bookkeeping business with no clear audience, repositioned into a focused brand and website for chiropractors and holistic health practices.
Simplified a complex financial service into a clearer website experience built around education, trust, and inquiry.
I'm Jessie, the designer behind Dotted Octopus.
I started Dotted Octopus because I wanted to create websites with more thought behind them. Not just websites that look good. Websites that are clear, strategic, easy to use, and actually helpful to the business behind them.
My background blends website strategy, UX, copywriting, visual design, and development, so I'm thinking about more than what a page looks like: what your customer needs to understand, what's stopping them from taking action, and what makes your business different.
Before any design, we get clear on who you serve, what they need to hear, and what you want them to do. The visuals come once the message is solid, not before.
I turn that message into a custom design that makes your value obvious and leads visitors straight to the next step.
Your site goes live with redirects, SEO, and tracking in place, so you keep what's already working and the right clients can find you.
Tell me what's not working on your website. I'll tell you what I'd fix first.
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A strategy-led design studio creating clear, thoughtful websites for B2B and professional-service businesses.
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